Originals.
Concept creation and Art Direction of M&S menswear campaign.

Reinventing archive pieces to highlight the unique British legacy and provenance of M&S and maximise the opportunity for renewed interest in vintage, heritage and pre-loved items.

To bring this campaign to life, I looked for real people who each are a true original.
Men who are known for their originality, style & individuality.

They are obsessive about the detail and provenance of menswear and looking for items that have been created with care and do not impact on the planet.